More wool. Less Plastic.

Formed by 3 guys from Seattle with a love for the outdoors, wearing Merino, and an environmental conscious of the effects of synthetics and plastic in our world.

Synthetic materials have been the traditional fabric of activewear. We started Woolly because believe wool is a better everyday fabric for your next adventure, workout or commute. Whether in the backcountry or the boardroom, nothing matches the performance and versatility of merino.

With simple style and surprising softness, Woolly aims to deliver all the upside of merino while competing head on with synthetics, dollar for dollar. This is merino made for all.