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Kari Traa is not only a Rockstar athlete with three Olympic medals behind her, but also the founder of Europe's fastest-growing women's sports brand.
The story of Kari starts in the mountainous village of Voss. Here, like any Norwegian woman, she was born with skis on her feet. Kari, however, distinguished herself with her overpowering talent for particularly bumpy trails. This talent would lead her to become an Olympic champion mogul skier in 2002.
All over the world today, Kari Traa's playful and courageous spirit embodies the brand's ambassadors. All focusing on the goal of equalizing gender and power imbalances in sports and societies at large.